Top ten marketing tips
1. The potential that is on existing customersYour best immediate source of additional profits and businesses of the increase in its current customers. These are the people who have already invested considerable time, target = "Energy> _blank and money to create a relationship. Usually, between five and ten times easier to get a customer to buy from you again, it is to get someone to buy first time. Outlook, in particular, are more likely to become customers, if your marketing efforts are supplemented by a recommendation of a friend or family member.
TIP: You can encourage your customers to attract new customers to you, and do a "tell a friend "as part of their marketing efforts. For example, you can submit a bid when the existing client and your friend will receive a discount when booking a combined treatment, or as the promotion code when you book separately.
2. Develop a marketing strategy
The growth has nothing to do with the size of your business. The number of current and potential customers, you can market. This is not the time to reduce expenses marketing. It is well documented that advertising companies to increase during a recession, when competitors reduce, can improve market share and return on investment at a lower cost of good economic times. You should be aware that the marketing efforts require careful planning and evaluation of its declaration on investment and future marketing plan effectively, you must keep track of the sales generated as a result of their campaigns. Try to take time every week to find new ideas or to calculate the growth of your business.
TIP: There are yet more ways to market profitable, perhaps by reducing their advertising or promotion by sending SMS messages to reach customers cheaply, quickly and directly.
3. Data Capture
Building a mailing list. This will help you target your campaigns more effectively. The collection of names is the hardest part, so give your prospects a reason to provide your name and address – contests, discounts, perhaps even a loyalty card. Working to keep your list current and accurate. Try to get hold of email addresses, as well as (or even in preference its coordinates): e-mail is cheaper and more versatile than the postage. It is essential to monitor the purchase history of customers. This will indicate whether reduced.
TIP: You can use the purchase history information to target those who have reduced the frequency of their visit. This encourages them to remain faithful.
4. The power of the Internet
Many companies still do not collect email addresses of all contacts. Every time a company fails to enter the e-mail from someone down the opportunity to contact them for free for weeks, months and years ahead. Once E-mail addresses you – use them!
TIP: You can use email to thank people for their businesses, make a special offer giving them an article or report, please send a newsletter, recommend a product or service that may be interested or request references.
5. Using Technology
The technology simplifies work life but many companies are reluctant to adopt new forms of communication. Consider the impact of a site that shows photos of all his work, compared with a single price list or brochure. Similarly, appointment reminders by SMS text can be a worthwhile investment because it reduces no-shows and lost staff time.
6. Advertising
It is essential that measures the response all their advertising campaigns to assess whether it was a viable investment and how investment decisions future. One wonders how many people responded to your ad, how many of them were converted to the sale, worth to you? Some tips: as one that attracts attention is basically a title change may cause increased 50-100%, in response, the ad needs to appeal directly to the interests of your audience objective. People do not buy your product or service. They buy the benefits your product or service offer. Therefore, spend some time to emerge about what services are – And be sure to articulate exactly all their communications.
TIP: Research has shown that the effects of advertising are of short duration. Therefore, to maximize its budget, it makes sense to spend smaller amounts regularly. This will ensure that your company is always at the forefront of customer concerns.
7. Promotions
Customers buy the best deals. You will not necessarily reduce the price list, but you may need to offer more temporary price promotions. Targeted and personalized promotions are more cost effective than simply sending a generic campaign. SMS can be a relatively inexpensive way to reach customers directly, and provide a good way to reach consumers.
TIP: Please note that discounts below 15% are often ineffective
8. Rewarding loyalty
Start a loyalty program. The customer receives a good deal, you get a customer wants. A simple method is to give customers a free treatment after buying a number of treatments. Invite your used to a process of new products and treatments at a reduced cost, you can target this promotion based on customer purchase history. TIP: Customers are naturally suspicious of offers to sell to the offer as a "thank you" for their loyalty.
9. Setting up product portfolios
The Business owners must reforecast demand for treatments and products they sell to ensure they get the best if their bids.
TIP: Multi-product of the profit is to weather the storm better than specialty products, but professionals should take time to explain all the features and benefits of each product or service.
10. Maintaining the core values
A Although they are naturally difficult times for most companies, but maintaining quality is the key survival. Companies should not lose sight his vision. Managers should take the time to communicate and motivate employees to ensure a good work environment is maintained.
Salon
Marketing Strategies
June 20, 2010 2:26 am | Hair
Salon Consultant
About the AuthorI have a Bsc in Psychology (Hons) from the University of Sheffield and an MA in Advertising and Marketing from Leeds University Business School. I am now working as a marketing associate for a small business to business software firm who specialise in CRM software solutions.
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